Hari Kondabolu's Tumblr Kingdom
I saw this box of Kellogg’s “Cinnamon Jacks” when I went shopping earlier today (Yes, at the Indian Grocery chain “Patel Brothers.”) That is a Cinnamon stick with dreadlocks and sandals. After some research, I found out the cinnamon stick’s name is CinnaMON and he’s described on Wikipedia as a “care-free Jamaican cinnamon stick.” Of course, Kellogg’s didn’t stop with just the caricature…it’s a whole marketing campaign with music and games: http://www.applejacks.com/. AND THERE’S A COMMERICAL: http://www.youtube.com/watch?v=Ddz2LMS4YvY THIS IS 2013?

I saw this box of Kellogg’s “Cinnamon Jacks” when I went shopping earlier today (Yes, at the Indian Grocery chain “Patel Brothers.”) That is a Cinnamon stick with dreadlocks and sandals. After some research, I found out the cinnamon stick’s name is CinnaMON and he’s described on Wikipedia as a “care-free Jamaican cinnamon stick.” Of course, Kellogg’s didn’t stop with just the caricature…it’s a whole marketing campaign with music and games: http://www.applejacks.com/. AND THERE’S A COMMERICAL: http://www.youtube.com/watch?v=Ddz2LMS4YvY THIS IS 2013?

  1. abstractwaves reblogged this from kalmplex
  2. saturnineaqua reblogged this from harikondabolu
  3. queenshulamit reblogged this from harikondabolu and added:
    Cinnamon stick” “CAREFREE JAMAICAN CINNAMON STICK” “CAREFREE JAMAICAN CINNAMON STICK” “CAREFREE JAMAICAN CINNAMON STICK”...
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  6. moisn reblogged this from jethroq and added:
    To me Its not really that racist. Jamaican bakers commonly use cinnamon in their craft including but not limited to...
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  15. mmanalysis reblogged this from harikondabolu and added:
    won’t complain about how stupid...commercials were when people would ask why
  16. moo-ahyou reblogged this from harikondabolu
  17. ghost-of-tinypapercuts reblogged this from thisisnotindia and added:
    Commodity fetishism meets racist imperial logic in the cereal aisle. Thought: maybe next time I teach freshman comp I’ll...
  18. browntechie reblogged this from thisisnotindia
  19. manicmanek reblogged this from harikondabolu and added:
    Yup.
  20. milhoose reblogged this from harikondabolu
  21. infinite-narita reblogged this from thisisnotindia and added:
    This looks like it would taste good though. Not excusing the racism at all. I just really love trying out new cereals.
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